Martin Tenev, Author at Sendtric https://www.sendtric.com/author/martinnoosalabs-com/ Fri, 27 Feb 2026 16:21:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.sendtric.com/wp-content/uploads/2025/10/android-chrome-192x192-1.png Martin Tenev, Author at Sendtric https://www.sendtric.com/author/martinnoosalabs-com/ 32 32 How to Add Dynamic Timers in Klaviyo https://www.sendtric.com/how-to-add-dynamic-timers-in-klaviyo/ Fri, 27 Feb 2026 16:04:52 +0000 https://www.sendtric.com/?p=1006453 Dynamic countdown timers are a powerful way to increase urgency and drive clicks in your email campaigns. If you are […]

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Dynamic countdown timers are a powerful way to increase urgency and drive clicks in your email campaigns. If you are using Klaviyo with Sendtric, you may notice that the today variable can reference the wrong timezone, depending on server or account settings.

This guide explains why that happens and shows you two reliable ways to add dynamic timers in Klaviyo.

Why the Timezone Issue Happens

Klaviyo’s today variable may use Klaviyo’s server timezone or incorrectly reference the account user’s timezone. If your account timezone is not set correctly, your countdown timer may display the wrong expiration time.

Before implementing either solution below:

  • Make sure your Klaviyo account timezone settings are correct.

  • Confirm your campaign timing aligns with that timezone.

Method 1: Offset the Timezone Manually

This method adds a separate timezone variable and appends it to your timestamp before converting it to Unix format.

Example: 1 Day Countdown

 
<table align=“center”>
<tbody>
<tr>
<td>
{% today “%Y-%m-%dT%H:%M:%S” as dt %}
{% today “%z” as tz %}
<img style=“display:block; max-width:100%;“
src=“>REPLACE_WITH_YOUR_TIMER_URL?to={{ dt|days_later:1|append:tz|format_date_string|date:’U’ }}” />
</td>
</tr>
</tbody>
</table>
 
How It Works

  • dt captures the current date and time.

  • tz captures the timezone offset.

  • days_later:1 sets the timer to expire 1 day later.

  • The date is converted to a Unix timestamp using date:'U'.

This method is ideal if you want a countdown based on a specific number of days.

Method 2: Use the “Now” Variable and Add Seconds

This approach gives you more flexibility. Instead of counting by days, you manually add the exact number of seconds you want the timer to run.

Example: 24 Hour Countdown

 
<tbody>
<tr>
<td>
{% today “%Y-%m-%dT%H:%M:%S%z” as now %}
<img style=“display:block; max-width:100%;“
src=“REPLACE_WITH_YOUR_TIMER_URL?to={{ now|format_date_string|date:’U’ }}+86400” />
</td>
</tr>
</tbody>
 
 

How It Works

  • now includes the timezone offset automatically.

  • The value is converted into a Unix timestamp.

  • +86400 adds 86,400 seconds, which equals 24 hours.

You can replace 86400 with any number of seconds:

  • 3 hours = 10800

  • 48 hours = 172800

  • 7 days = 604800

This method is best if you want precise control over countdown duration.

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]]> How to Use FOMO in Email Marketing (Without Playing Dirty) https://www.sendtric.com/use-fomo-email-marketing/ Fri, 27 Feb 2026 10:55:35 +0000 https://www.sendtric.com/?p=1006437 Can you use FOMO in email marketing ethically? Yes… but you’ve got to be smart if you want to drive urgency without feeling bad about it.

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What’s the psychology behind urgency? What causes FOMO, and is there any way to use it ethically? We’ve studied the data, the tactics, and the science; and there’s a difference between motivation and manipulation. In this post, you’ll get practical copy to boost conversions, and discover tools that create urgency, without compromising trust.

Key Takeaways​

  • FOMO (Fear Of Missing Out) is a powerful psychological driver that can increase engagement and conversion rates [1]
  • Studies find people who experience FOMO are more likely to feel anxious, envious, and dissatisfied [2]. Using it responsibly is a priority 
  • FOMO can be ethical when rooted in honesty, value, and specific user needs [7]
  • The most effective FOMO emails are triggered by real customer behavior [8]: abandoned carts, browsed products, or expiring memberships
  • Countdown timers and low stock alerts are proven to increase conversions [8], but have to be used ethically (no spoofing stock or time limits [7])
  • You have to balance urgency. If your communication is constantly anxiety-inducing, you’ll lose subscribers fast [9]

What is FOMO?

FOMO stands for Fear Of Missing Out. It’s the anxious feeling you get when other people are having rewarding experiences and you’re not [3].

This can be anything from missing out on an office party, to not buying cryptocurrency. But in marketing, it’s the strategic use of scarcity and social proof to motivate action.

“Everyone’s doing this new thing – but you better hurry because there’s not much time left!”

Why Does FOMO Work in Email

It works because it taps into deep, evolutionary survival triggers: loss aversion, social conformity, and scarcity. “Last Chance” email subject lines on average beat “New Offers” subject lines.

People are motivated more by the fear of losing something than by the prospect of gaining something [1]. We also want to belong, so we commonly (and unwittingly most of the time) conform to the actions of others. Seeing “128 people bought this in the last 24 hours” validates the decision to purchase.

And then there’s scarcity. This can really move the needle, and drive users to commit, because rarity = value in our brains; we can be one of the chosen few.

For email marketers, attention is the ultimate currency. Using FOMO in email marketing hijacks our social survival psychology. It cuts through the noise to provide a clear, compelling reason to open an email and act now, not later.

The problem is, some of the tactics used to generate FOMO in email marketing are, at the very least, “icky”, and at worst, fraudulent.

Most of the FOMO emails sent out by even big brands are totally made up scenarios. There’s no scarcity, no value-add, no real urgency. It’s all just manufactured hype to drive sales. There’s a Black Friday meme that sums it up perfectly:

Black Friday meme

If this is how you’re using FOMO in email marketing, then you’re not doing it ethically. It’s the same trick used by social media algorithms to keep people hooked on screens, damn the cost.

Worse, you might actually be destroying your customer base and subscriber lists [9]: studies find that people who experience FOMO are more likely to feel anxious, envious, and dissatisfied in life [2], which gives them all the more reason to hit unsubscribe…

But FOMO marketing can be ethical when rooted in honesty, value, and specific user needs [7], and works best when influenced by real customer behavior [8].

Hopefully, we’ll be able to give you FOMO on good ways to use the tactic in your emails, that benefit your business long-term, and keep your users coming back.

Ethical FOMO Email Marketing Strategies

Your approach to FOMO in email marketing needs to be squarely focused on the user’s needs and desires. It needs to be tailored and targeted – not catch-all. Ethical use of FOMO in email marketing is achieved by replacing anxiety with excitement and pressure with persuasion [7].

To get into this mindset, follow the user’s journey, and build strategies based on their behavior.

Focus on Abandoned Cart Emails

Abandoned cart emails are hyper-personalized and hyper-relevant. If used wisely, they can trigger hyper-specific FOMO that doesn’t intrude massively on the recipient. It couldn’t be any more ethical if it’s for a product they want! 

And abandoned cart email reminders are incredibly effective. In our last post, we discovered that abandoned cart emails have a 45% open rate, and up to 20% of cart abandonments can be converted to sales…

Read more: Average Abandoned Cart Recovery Rates in 2026

How can you add FOMO into this? Well, there’s a few ways that work as standalone tactics that are amplified greatly when mixed in with abandoned carts: low stock, special offers, and new pricing. We’ll detail these separately below.

Low Stock (and Back in Stock) Emails for Previously Browsed Products

Let’s say a customer places an item in their cart, or browses particular products while logged in, but those products are selling fast. Once stock reaches a certain threshold, hit them with an email to say “low stock, hurry!”, and encourage that sale.

Or, if items the customer wants are out of stock, don’t ask if they want a back in stock alert – just give it to them. This way, you’re adding value by giving them what they want, not pestering for a sale. If stock runs are limited, make this clear; there’s a limited time to act, knocking the FOMO factor up a notch.

Limited-time Offers: Countdown Timers

One way to heighten the urgency is to give a definitive timeframe for an offer, and to punctuate it with a countdown timer:

Dynamic pricing, holiday sales, one-time deals… Make them stick by giving a clear time limit. Mageplaza recommends using an actual time frame (48 hours, 72 hours, etc.) instead of a generic “ends soon!” message [6], and timing offers around events (Valentine’s Day, Halloween, and other holidays).

It’s hyper-effective when you combine this with products of interest, either from abandoned carts, or recently viewed items.

Customers Watching or Adding to Carts

This one’s a powerful social and scarcity driver. Mailchimp says;

“Sending real-time updates on product availability, remaining stock, or the number of people viewing a deal can increase the sense of urgency. Seeing an item with a low stock alert on an e-commerce site or seeing hundreds of viewers looking at the same hotel deal can compel users to act quickly before they lose out.” [1]

You can incorporate this into your marketing emails to up the ante on urgency. But with all of this comes a balancing act: too much, and you’ll leave your audience exhausted, anxious, and clamoring for the unsubscribe button. The key is to use compelling copy that gently persuades, with user data to back it up.

Copywriting that Triggers FOMO in Email Marketing

The constant hard sell can trigger a negative reaction from your recipients; they’ll be annoyed and worn down by “HURRY!!!” and “LIMITED OFFER!” emails. According to BBN, all caps, sleazy tactics, and being overly personal are a sure way to land on the blocked sender list [4].

You need to be personal, but personalisation trends are changing. The latest data uncovered by our research on the average email open rates by industry in 2026 found that current best practice is not to use the recipient’s name in the subject line.

Emails with recipient names in the subject line had lower open rates than those without.

Instead, add names only in the email preview and body copy. This keeps things personal and more persuasive, without looking too spammy or leading.

What’s In It For Me?

BBN also pushes for writing benefits over features [4]; what will the reader get out of opening this email, and clicking though?

Brevity

In a mobile-first world, brevity is everything. According to BBN, “Lululemon saw a dramatic 38.5% increase in open rates on emails that had short subject line lengths” [4]. That’s pretty striking. 

Email subject lines between 21 and 30 characters gain attention faster by being so short. They also challenge you to analyze every word, keeping the message clear.

Pro tip: Try Omnisend’s subject line tester to check your subject lines against top performers.

Wording

Get specific. According to marketing platform Drip, urgency and persuasion are most effective when numbers are used [5]:

Instead of “Limited Supply”, say “Only 8 Left!”.

Instead of “Offer Ends Soon”, say “Offer Ends Midnight”.

Instead of “Huge Discounts”, say “20% Off Everything” or “$50 Off Your First Order”.

Money, percentages – and time limits. These are the “big three” motivators that make wording pop even harder, to the point where the words play second fiddle to the numbers. People want to save money, and they don’t want to miss a great deal. Combine that with a product they’ve been yearning for, and you’ve got a perfect storm for conversion!

Use Email Widgets to Drive FOMO that Fits

Email widgets are interactive, dynamic elements embedded within emails; things like countdown timers, personalized or dynamic images, and polls.

These elements render when the email is opened, and update in real time. The latest data show that dynamic elements like timers, forms, images, and other relevant content, can have a significant impact on user behaviour.

Countdown timers create a sense of urgency, and drive action based on FOMO.

Countdown Timers in Ecommerce Emails

A countdown timer is a dynamic email widget that displays the remaining time before an offer, sale, or event expires.

Countdown timers improve conversions by taking advantage of three proven human behavioral mechanisms:

  1. Urgency – Reduces procrastination.

  2. Scarcity – Reinforces limited availability.

  3. Attention anchoring – Draws focus immediately after emails are opened.

Create your free email countdown timer

  1. Fill out the form with your desired countdown options
  2. Click Generate
  3. Confirm your email address
  4. Copy and paste the provided HTML code into your email template
  5. Enjoy your free email countdown timer from Sendtric with 10,000 free monthly views.*

No watermark – Up to 10,000 monthly views* on our FREE Plan

*If you exceed 10,000 free views in a month, a watermark will appear until the limit resets. Upgrade to remove it at any time. Paid plans never show a watermark, even if the limit is exceeded.

Frequently Asked Questions

What is FOMO?

FOMO means Fear Of Missing Out. It’s the anxious feeling you get when other people are having rewarding experiences and you’re not.

  1. Above all, serve the user’s needs. Present products they’ve already shown interest in
  2. Add a countdown timer that clearly shows when offers end
  3. Show scarcity of items they want, with stock level indicators, but DO NOT fake it
  4. Center offers around events and holidays
  5. Balance FOMO with other content to avoid fatigue

Be specific, and use numbers: say “Sale ends in 2 hours,” or “Only 1 day left”. Show that others are buying or using the product, with alerts to how many people bought in the last hour. Keep it brief, keep it personal – and focus on benefits rather than features.

Try Omnisend’s subject line tester, a great tool for crafting clickable email subject lines.

Sources

 

[1] https://mailchimp.com/resources/fomo-marketing/ 

[2] https://www.psychologytoday.com/gb/blog/persuasion-bias-and-choice/202312/fear-of-missing-out-fomo-some-causes-and-solutions 

[3] https://en.wikipedia.org/wiki/Fear_of_missing_out 

[4] https://bbn-international.com/how-to-use-fomo-to-expand-your-email-marketing/ 

[5] https://www.drip.com/blog/promotional-emails

[6] https://www.mageplaza.com/blog/tips-use-fomo-email-marketing.html 

[7] https://www.linkedin.com/pulse/marketing-fomo-inspiring-customers-act-confidence-eds-fze-qfejf/ 

[8] https://www.kimonix.com/post/merchandising-behavioral-triggers 

The post How to Use FOMO in Email Marketing (Without Playing Dirty) appeared first on Sendtric.

]]> Average Abandoned Cart Recovery Rates in 2026 https://www.sendtric.com/average-abandoned-cart-recovery-rates-2026/ Tue, 03 Feb 2026 11:19:48 +0000 https://www.sendtric.com/?p=1005986 As of 2026, abandoned cart rates are at 76.8%. But why are they so high, and how can ecommerce retailers win customers back?

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Key Takeaways​

  • Full 2025 data shows that the average cart abandonment rate across ecommerce sits at 76.8% [1], but revenue left in abandoned carts is not necessarily lost
  • Up to 20% of abandonments can be recovered and converted to sales [4]
  • Recovery emails are the top channel [3], boasting impressive metrics (average open rates of 40% to 45%). Timing is critical, with the first email ideally sent within 4 hours of abandonment
  • The top reason for abandonment is unexpected extra costs at checkout (55%) [1], followed by forced account creation and long checkout processes. Tackling these specific friction points directly prevents future abandonment and improves recovery success
  • Mobile users abandon carts at a significantly higher rate (over 78%) [2] than desktop users. A fast, simple, trustworthy mobile checkout experience is essential
  • Recovery is not just about sending emails. A multichannel approach using SMS, retargeting, and on-site optimizations (like guest checkout and social proof) will help recapture lost sales [5]

How well do your abandoned cart recovery strategies shape up?

Globally, abandoned cart rates are at 76.8%. But why are they so high, and how can ecommerce retailers win customers back? Let’s look at the latest cart abandonment statistics, study the factors that influence it, and teach you how to recover more abandoned carts.

Cart Abandonment and Recovery Rates in 2026

Wait… what do “cart abandonment rate” and “recovery rate” even mean?

Basically, cart abandonment rate is the percentage of online shoppers who add items to their cart, but leave the website without completing the purchase.

Abandoned cart recovery rate is the percentage of online shoppers who come back and make a purchase from their cart.

To understand how well you can recover abandoned carts, you need to know the scale. The latest data from Mastercard Dynamic Yield (with data from 200 million unique monthly users throughout 2025) places the average online shopping cart abandonment rate at 76.8% [1].

This means for every 10 customers who add an item to their basket, only 2 will complete the purchase on their first visit.

But the Baymard Institute’s ten years of research indicates that a significant portion of this lost revenue is reclaimable. In fact, focusing solely on solvable checkout usability issues, the average large ecommerce site can achieve a 35.26% increase in conversion rate [2]. 

When applied to the broader market, this translates to a staggering $260 billion in recoverable sales [2].

Industries with the Highest Cart Abandonment Rates

Industry

Cart Abandonment Rate

Overall Average

76.8%

Beauty & Personal Care

81.71

Luxury & Jewelry

79.84

Fashion & Accessories

77.80

Retail

76.22

Home & Furniture

72.70

Food & Beverage

71.98

Consumer Goods

61.81

Pet Care

53.06

Data from Mastercard Dynamic Yield’s 2025 study [1]

Why Do Shoppers Abandon Their Carts? (And How to Fix It)

Understanding why users leave their cart without buying is the first step to crafting an effective strategy for recovery.

The truth is, the majority of cart abandonments are simply window shopping – customers who aren’t ready to buy, or are just putting together a “wishlist” if the website doesn’t offer that functionality.

But for everyone else, cart abandonments are caused by specific, addressable pain points. 

Here are the main offenders – and how to fix them.

The following data comes from Dynamic Yield’s 2025 ecommerce benchmarks [1] and ten years of research from the Baymard Institute [2].

1. Unexpected Extra Costs: 55% of abandonments

This is the single biggest dealbreaker – more than half of all shoppers will leave if they encounter surprise shipping fees, taxes, or handling charges at the final stage.

The Fix: Add a shipping calculator on the cart page.

Be transparent about all potential costs as early as possible in the shopping journey. You can offer a free shipping threshold, which can increase average order value while eliminating a major friction point.

2. Forced Account Creation: 25% of abandonments

Having to sign up before a first purchase is a significant barrier. It creates friction and raises privacy concerns for new customers.

The Fix: Always enable guest checkout.

You can incentivize account creation after the purchase is complete, by offering benefits like order tracking, faster future checkouts, or future discounts.

3. Security Concerns and Lack of Trust: 17% of abandonments

Rampant hacks, leaks, and data breaches have left shoppers feeling cautious. A checkout page with no visual security cues will crush confidence instantly.

The Fix: Saturate your checkout with trust signals. 

Display SSL security badges, show trusted payment method logos (PayPal, Visa), and guarantees (money-back, free returns). Forms with trust badges can see a 42% increase in conversion.

4. Lengthy or Complicated Checkout Process: 21% of abandonments

A checkout with too many steps or form fields is a conversion killer, especially on mobile.

The Fix: Streamline relentlessly. 

Reduce form fields to the bare minimum (Baymard recommends 12-14 total form elements). Implement auto-fill features and offer one-click checkout options like Shop Pay or PayPal, which can convert up to 50% better than standard guest checkouts.

5. Slow Delivery Estimates: 21% of abandonments

Modern shoppers expect speed and clarity. Vague or slow delivery timelines create uncertainty.

The Fix: Provide clear, realistic delivery estimates early. 

If possible, offer expedited shipping options. Transparency builds trust and manages expectations.

Developing a Recovery Strategy 

Abandoned Cart Email Sequences

Prevention (using the fixes above) is crucial – but having a strategic recovery system is the only way you can directly recapture lost revenue. Automated abandoned cart email sequences remain one of the highest-ROI activities in ecommerce.

    • Up to 20% of all abandonments can be recovered and converted to sales [4]
    • Up to 45% of abandoned cart emails are opened [3]
    • 21% of opened emails receive click-throughs [3]
    • 50% of the users who clicked purchased [3]

Data sourced from Moosend and Convertcart

How to Create a High Converting 3-Email Sequence

With an up to 45% open rate [3], abandoned cart emails are the closest thing to a silver bullet solution you could ask for. But remember the golden rule: be helpful, not spammy. Gently guide users back to the products they loved on your website, and incentivize the purchase when it makes business sense.

Here’s a proven timeline and structure for your abandoned cart emails.

Email 1: A Gentle Reminder (Send 2-4 hours after abandonment)

Goal: Reignite intent. Assume the customer got distracted.

Content: Show a clear image of the abandoned item(s), reiterate key benefits, and include a prominent “Complete Your Purchase” button. No discount needed here – just remind the user that they’ve got something to do today!

Image of an abandoned cart email
Screenshot of a $50 voucher offer in an abandoned cart email chain.

Email 2: Added Incentive (Send 24 hours later)

Goal: Overcome hesitation. Add a nudge to tip them over the edge.

Content: Gently highlight potential pain points (“Worried about fit? We offer free returns” or “14-day trial period included!”). This is where a strategic incentive can work, like free shipping or a discount code. Create urgency by noting low stock, or give their incentive a countdown for expiry.

Email 3: Urgency (Send 72 hours later)

Goal: A last-chance appeal using scarcity.

Content: Use a stronger subject line (“Your cart is expiring soon!”). Visually emphasize that the items are reserved for them but won’t last forever. Incorporating a dynamic countdown timer in the email can heighten urgency – it psychologically screams “scarcity!”.

Example of a third abandoned cart email that creates urgency

Multichannel Recovery Tactics

If you really want to amp up your abandoned cart recovery rates in 2026, you need to think beyond email – and into SMS and retargeting ads.

SMS text message reminders have open rates often exceeding 90%. SMS is a powerful tool for high value abandoned carts. Keep messages concise, with a direct link to the cart.

Running retargeting campaigns? Displaying ads for abandoned products as a user browses other websites can reduce cart abandonment by 6.5% [5] and has the potential to increase overall sales by 20% [4]. Personalized ads use browsing cookies to retarget users with highly relevant promotions for products they have already displayed an interest in – like those in their cart. 

Retargeting ads can give personalized offers that match the customer and your goals. So if your main objective is to capture a new customer to give them an incredible experience and get repeat custom, your initial offers can be far more extreme. Think of it as a “loss leader”, to win customers over and prove you’re the place to go for all their needs.

But Optimize Your Checkout Experience FIRST!

All recovery tactics will underperform if your core checkout experience isn’t good enough. This is especially true for mobile, where abandonment rates are above 78%.

So, design a mobile-first checkout experience. The entire checkout flow has to be thumb-friendly, with large buttons (over 44px), simplified forms (with autofill enabled) and integrated mobile wallets (Apple Pay, Google Pay, PayPal).

Offer buy now, pay later (BNPL) options like Klarna or Clearpay. This directly addresses cost concerns and can improve checkout conversion by 78% while increasing average order value.

And make it all work fast. A slow or buggy checkout is a conversion killer, so optimize page load times across all devices.

Your Action Plan for Abandoned Cart Recovery

Okay, so we’ve got some tactics – now, let’s put it all into an actionable strategy that will move the needle and win more sales. Take the checklist below, and create your own abandoned cart recovery strategy for 2026.

Immediate Actions (To Do This Week)

1. Check Out Your Checkout

Use your checkout as a customer and look for friction points. Is guest checkout enabled? Are all costs displayed upfront? Is the user experience at least as good as your competitors’? Add autofill features, improve digital wallet integrations, and think about buy now, pay later options.

2. Activate Basic Email Recovery

Set up a simple 3-email sequence in your email marketing platform – see our example above. Use email widgets, like email countdown timers, to push urgency and nudge users towards their purchase.

3. Add Trust Badges

Get SSL and payment logos, and make sure they’re visible throughout your cart and checkout pages. Accreditations, awards, social proof and reviews from trusted platforms are all a big help, too!

Short-Term Optimizations (Next 2-4 Weeks)

  • Look up Exit-Intent Pop-ups [5], and install them on your cart page
  • Refine your email sequence, with personalization and dynamic product images
  • Analyze your mobile checkout flow for any clear friction points

Long-term (Ongoing)

The biggest ongoing strategy – and the one that will define your long-term gains – is A/B testing. 

Test everything. Subject lines, email timing, incentive offers, checkout button colors, images… everything. You’ll discover what your customers really value this way, and optimize your process to a highly granular level.

Other ongoing strategies to consider:

  • Explore SMS Recovery for your highest-value customer segment
  • Design and roll out a loyalty program to turn one-time recoveries into repeat customers
  • Regularly review analytics to identify new abandonment trends or page-specific issues

Recovering abandoned carts is a fundamental part of running a high-performing ecommerce operation. By understanding the customer’s reasons for leaving, deploying a multichannel recovery system, and relentlessly optimizing the checkout experience – you can transform your biggest weakness into a consistent revenue stream.

Are Your Current Abandoned Cart Recovery Rates Up to Standard for 2026?

Let Sendtric turn your abandoned carts into your most valuable sales channel – with email countdown timers that create urgency, scarcity, and grab your customers’ attention.

Add Countdown Timers to Your Ecommerce Emails​

A countdown timer is a dynamic email widget that displays the remaining time before an offer, sale, or event expires. Countdown timers improve conversions by taking advantage of three proven human behavioral mechanisms:

Countdown Timers in Ecommerce Emails

A countdown timer is a dynamic email widget that displays the remaining time before an offer, sale, or event expires.

Countdown timers improve conversions by taking advantage of three proven human behavioral mechanisms:

  1. Urgency – Reduces procrastination.

  2. Scarcity – Reinforces limited availability.

  3. Attention anchoring – Draws focus immediately after emails are opened.

Create your free email countdown timer

  1. Fill out the form with your desired countdown options
  2. Click Generate
  3. Confirm your email address
  4. Copy and paste the provided HTML code into your email template
  5. Enjoy your free email countdown timer from Sendtric with 10,000 free monthly views.*

No watermark – Up to 10,000 monthly views* on our FREE Plan

*If you exceed 10,000 free views in a month, a watermark will appear until the limit resets. Upgrade to remove it at any time. Paid plans never show a watermark, even if the limit is exceeded.

Frequently Asked Questions

What does abandoned cart mean?

An abandoned cart is when a user adds a product to the cart on an ecommerce website, but doesn’t buy it.

The global average (as of January 2026) is 76.8%. Different industries have different rates: in beauty and personal care, the rate is highest at 81.71%.

10% to 20%. This means that for every 100 customers who abandon their carts, up to 20 of them will return to purchase from you.

Personalized emails are the most effective tactic, with open rates of up to 45%, CTR of 21% and an astonishing 50% conversion rate for users who click through. On-site pop-ups, SMS reminders, and retargeting ads are other highly effective strategies – but checkout experience must be optimized first.

55% of users abandon their carts due to hidden extra costs: shipping, taxes, tariffs, and other fees.

Make emails personal – not just using customers’ names, but including the items in their carts, with dynamic images and offers based on their history. Escalate urgency with an automated email timeline – and add attention-grabbing countdown timers to your ecommerce emails​ to reinforce this.

Sources

[1] https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/
[2] https://baymard.com/lists/cart-abandonment-rate
[3] https://moosend.com/blog/cart-abandonment-stats/#abandoned-cart-emails
[4] https://www.convertcart.com/blog/cart-abandonment-rate-statistics
[5] https://www.dynamicyield.com/lesson/6-exit-intent-tactics/

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]]> Average Email Open Rates By Industry in 2026 https://www.sendtric.com/average-email-open-rates-by-industry-in-2026/ Fri, 23 Jan 2026 13:34:51 +0000 https://www.sendtric.com/?p=1005806 Key Takeaways​ Average email open rates were 36.92% across industries, across email platforms Top open rates were achieved by “welcome” […]

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Key Takeaways​

  • Average email open rates were 36.92% across industries, across email platforms
  • Top open rates were achieved by “welcome” and transactional emails
  • Worst performers were high volume, repetitive emails with no real substance 
  • Highest indicators of high open rates were personalization, intriguing subject lines, and timing – but personalization depth and emoji use are changing
  • Engaging emails that use image personalization, countdown timers, and other dynamic widgets create a knock-on effect which increases the chance that future emails will be opened, too

 

We’ve studied the latest data from MailChimp, Campaign Monitor, and other major platforms – to give you benchmarks by industry and email type. See what email types and sectors perform best, get practical advice to elevate your open rates, and free tools to enhance engagement.

Average Email Open Rates By Industry in 2026

First, let’s clarify what we mean by “open rate”:

Email open rate is defined as:
100 x unique email opens ÷ emails sent (not including bounced emails)

To find out open rate averages by industry, we aggregated multiple data sources for deeper, richer starting data. With a fuller picture, you can compare how well your emails are performing based on the best available data.

Industry Open Rate Click-Through Rate
Overall Average 36.92% 2.56%
Agencies 39.26% 4.69%
Agriculture & Food Services 37.11% 2.21%
All Industries – Overall Average 36.50% 1.40%
Architecture & Construction 34.52% 2.61%
Arts & Artists 46.26% 2.71%
Automotive 39.69% 5.76%
Beauty & Personal Care 36.21% 1.27%
Business & Finance 34.06% 2.50%
Child Care Services 44.80% 1.70%
Coaching 48.07% 1.42%
Consulting 35.22% 2.24%
Consumer Packaged Goods 20.00% 1.90%
Creative Services & Agency 40.19% 2.08%
Education 38.79% 2.64%
Entertainment & Events 37.25% 1.90%
Government & Politics 39.08% 2.66%
Health & Wellness 34.94% 1.98%
Hobbies 46.90% 3.71%
Home & Maintenance 34.76% 1.57%
Legal 38.61% 5.44%
Manufacturing & Logistics 28.15% 2.59%
Marketing & Public Relations 33.49% 2.23%
Media & Publishing 38.87% 4.01%
Music 41.44% 2.12%
Non-Profit 43.31% 3.12%
Other 32.40% 2.38%
Photo & Video 43.71% 2.12%
Professional Services 26.02% 2.57%
Real Estate 38.37% 2.09%
Recruitment & Staffing 38.83% 2.03%
Religion 49.84% 3.00%
Restaurants & Food Services 35.34% 1.77%
Retail & Ecommerce 33.33% 1.87%
Social Networks 37.15% 3.34%
Sports & Games 39.92% 3.27%
Technology & Software 31.12% 2.58%
Telecommunications 44.31% 4.45%
Travel & Transportation 30.52% 1.83%

The data in this study has been aggregated from data from Mailchimp [1], Campaign Monitor [2], GetResponse [3], and ConstantContact (via SmartInsights.com [4].

Average Email Open Rates by Email Type in 2026​

When comparing open rates, it’s important to measure against the correct email type. 

For instance, transactional emails; these are things like shipping and order confirmation, stock requests, and abandoned cart reminders. These are often necessary to open for further actions, so users are much more likely to view them.

Welcome emails tend to have higher open rates than general marketing emails because they land at peak interest – and often include activation links, discounts, or other actions.

Promotional email performance can vary by how often you send them. If you send multiple promo emails a week, then they will have lower open rates than those sent once a month. Optimising subject lines and previews is a massive factor, too – but we’ll get to these shortly.

Email Type Average Open Rate (%) Average Click-Through-Rate (%)
Welcome Emails 83.63% 16.6%
Shipping Confirmation 62.47% 20.46%
Back in Stock 59.19% 19.47%
Order Confirmation 48.04% 9.81%
Abandoned Cart 41.92% 4.86%
Newsletter Emails 40.08% 3.84%
Promotional/Marketing Emails ~20% ~2%

Data from GetResponse [3], omnisend.com [5], and emailtooltester.com [6].

Factors that Influence Email Open rates

Personalization

It used to be recommended to personalize the whole email – from subject to sign-off. But in an interesting twist, GetResponse’s latest data seems to go against this. Recipient names in the subject actually opened at lower rates than those without. So, best practice in 2026 is not to use the recipient’s name in the subject line, but only in the preheader and body copy.

It’s still important to personalise the recipient’s experience by using the products and categories they’re interested in, as well as offers that are in line with those interests.

GetResponse also found that widgets in emails (countdown timers, active elements such as GIFs etc) also make emails more engaging – they produce a knock-on effect where users want to open the next email to see what’s in there.

Subject Line Optimisation

You need an intriguing but not spammy subject line. 

Where possible, subject lines should be 6 words long or less, fewer than 60 characters (around 40 for mobiles), and should avoid all caps and lots of exclamation marks to bypass spam filters.

Try using Omnisend’s Subject Line Tester to improve your email subject lines. It’s a great tool with lots of helpful features – but take it with a grain of salt; you know your audience, so use your gut when deciding what’s important in the wording.

There’s a debate about whether emojis should be used in email subject lines, and the consensus has generally been that emojis are good – but the latest data doesn’t back this up. On average, emojis in subject lines lead to lower open rates. This could be different for you if your audience resonates with this kind of styling, so it’s best to do some A/B testing to see if emojis work for you or not.

Email List Quality

The quality of your email list is a major factor in determining whether you’ll get good open rates – so make sure you keep your lists up to date, and audit for bots regularly.

Practical Recommendations for Email Marketers Who Want to Increase Open Rates

For brands targeting industry-average or above-average performance:

  • Benchmark your open rates against the average in your industry
  • Segment by email type before optimizing
  • Focus equally on post-open conversion mechanics
  • Use countdown timers selectively for time-sensitive campaigns
  • Measure lift using holdout or A/B testing

Open Rates vs Conversions: Opens Alone Are Not Enough

While open rate is a critical top-of-funnel metric, it doesn’t directly measure revenue impact. After opening, your key downstream metrics include:

  • Click-through rate (CTR)
  • Conversion rate
  • Revenue per email (RPE)

High-performing ecommerce email programs optimize for open → click → conversion, not opens in isolation. You need to keep the interest beyond the open.

How do you do that?

Use Email Widgets to Improve Conversions

Email widgets are interactive, dynamic elements embedded within emails – things like countdown timers, personalized or dynamic images, and polls.
These elements render when the email is opened, and update in real time. The latest data show that dynamic elements like timers, forms, images, and other relevant content, can have a significant impact on conversions.

And countdown timers are an integral part of creating urgency, and driving action.

Countdown Timers in Ecommerce Emails

A countdown timer is a dynamic email widget that displays the remaining time before an offer, sale, or event expires.

Countdown timers improve conversions by taking advantage of three proven human behavioral mechanisms:

  1. Urgency – Reduces procrastination.

  2. Scarcity – Reinforces limited availability.

  3. Attention anchoring – Draws focus immediately after emails are opened.

Create your free email countdown timer

  1. Fill out the form with your desired countdown options
  2. Click Generate
  3. Confirm your email address
  4. Copy and paste the provided HTML code into your email template
  5. Enjoy your free email countdown timer from Sendtric with 10,000 free monthly views.*

No watermark – Up to 10,000 monthly views* on our FREE Plan

*If you exceed 10,000 free views in a month, a watermark will appear until the limit resets. Upgrade to remove it at any time. Paid plans never show a watermark, even if the limit is exceeded.

Frequently Asked Questions

What is a good email open rate for ecommerce in the US?

A good benchmark range is 30% to 40%, depending on list quality and email type.

The ideal frequency depends on your audience, but 1 to 3 emails per week is a good start.

Welcome emails have open rates of over 80%. As a group, transactional emails like order confirmations, shipping alerts, password resets, and back in stock reminders get the highest open rates.

Grab attention, create urgency – and give a clear call to action. Stick to the 60/40 rule, to avoid looking spammy or like a phishing email.

The 60/40 rule is a simple guidance on image to text ratio. Your email should be at least 60% text and at most 40% images.

Sources

[1] https://mailchimp.com/resources/email-marketing-benchmarks/

[2] https://www.campaignmonitor.com/resources/knowledge-base/what-are-good-email-metrics/

[3] https://www.getresponse.com/resources/reports/email-marketing-benchmarks

[4] https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

[5] https://www.omnisend.com/blog/email-open-rate/

[6] https://www.emailtooltester.com/en/blog/email-marketing-statistics/

The post Average Email Open Rates By Industry in 2026 appeared first on Sendtric.

]]> How to Add Countdown Timers in Bloomreach https://www.sendtric.com/how-to-add-countdown-timers-in-bloomreach/ Fri, 12 Dec 2025 09:15:55 +0000 https://www.sendtric.com/?p=1005708 Bloomreach is a highly popular marketing platform that offers Email, SMS, and WhatsApp marketing alongside many personalization tools to improve […]

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]]> Bloomreach is a highly popular marketing platform that offers Email, SMS, and WhatsApp marketing alongside many personalization tools to improve engagement and conversion rates.

Integrating Sendtric’s countdown timers and other email widgets into their campaign editor is easy and quick – it only takes a few minutes maximum.

Step 1: Create your timer on Sendtric

Whether you set up a free timer on our homepage or build a more tailored one through a paid plan, making a countdown timer or another one of our email widgets is fast and straightforward. Just move through the editor steps, update the design so it fits your email campaign, and adjust the settings based on how you plan to use the widget.

Once you have prepared your widget, copy the HTML code provided and head over to Bloomreach

Step 2: Insert your widget into your Bloomreach Template

Open your Bloomreach Campaigns by going to Campaigns -> Email Campaigns and then either select to edit an existing template or click + New Email Campaign.

Drag & Drop Editor
Select the HTML component and drag it to your email in the location where you want the Sendtric widget to be. Click the HTML component inside the email and paste the HTML code provided by Sendtric into Content Properties.

Usual HTML code provided by Sendtric for timer widget:
<img src="https://gen.sendtric.com/countdown/133dvtakwh" style="display: block;max-width:100%;" />

If you would like your timer to be centered, here is some additional code to help center the timer for all email clients:

<table align="center">
  <tbody>
    <tr>
      <td><img src="https://gen.sendtric.com/countdown/xyz123456" style="display: block;max-width:100%;"/></td>
    </tr>
  </tbody>
</table>

Step 3: You are done!

It’s that easy to include a timer from Sendtric in your Bloomreach campaign.  If you are using a paid plan and want to make some tweaks to your timer design after seeing it in the template (maybe that color choice wasn’t quite right!) You can easily return to the Sendtric Editor and edit anything about the timer that you wish.  You do not need re-copy the timer code, so long as you make sure you edit the same timer that you included in your template.

We’d love to hear about your experience using our timers on Bloomreach too!  Feel free to reach out to us at support@sendtric.com with any concerns, questions, or feedback you may have.

The post How to Add Countdown Timers in Bloomreach appeared first on Sendtric.

]]> How to Add Countdown Timers Within SALESmanago https://www.sendtric.com/how-to-add-countdown-timers-in-salesmanago/ Wed, 26 Nov 2025 15:03:13 +0000 https://www.sendtric.com/?p=505635 In SALESmanago, you can add countdown timers directly from within their email editor – no need to copy any HTML, […]

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]]> In SALESmanago, you can add countdown timers directly from within their email editor – no need to copy any HTML, just drag and drop!

There are detailed instructions on how to do this on their support page, which you can visit here: https://support.salesmanago.com/email-design-studio-widgets-countdown/.

Step 1: Drag and drop the countdown timer option

You can add Sendtric’s countdown timers directly in SALESmanago’s Email Design Studio – it’s super easy!
1. Open the Email Design Studio by selecting to edit or create a new email template.
2. In the left hand menu, go to ‘Widgets’ and open the ‘Conversion’ section
3. Drag and drop the Countdown widget to where you want to place your timer. Click it to open its settings in the left-hand panel

Step 2: Select the Countdown type based on your use case

Once you have added a timer to your email template and clicked it to open the settings on the left hand panel, you will be presented with 3 different timer types.

1. Standard Countdown Timer
The standard timer counts down to a specified end date and will always update to show the correct time remaining whenever a user opens the email.


2. Start-on-open
Using the start-on-open means that the timer starts counting down a specified amount of time (say 24 hours) when the user opens the email.

3. Dynamic
Dynamic timers are unique to each user and start counting down based on a variable event that you can create within SALESmanago.

For more information on the 3 different timers, you can read up more at https://support.salesmanago.com/email-design-studio-widgets-countdown/

Step 3: Edit the appearance of your timer to match your campaign

You can choose the style, font, colours, size and many other options directly within SALESmango’s settings in the left side column. You can also adjust the position, which devices to show the timer and many more options.

Once you are happy with your timer settings, you are ready to go! We recommend sending a test email to yourself to make sure the timer works exactly how you wanted it to!

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]]> How to Create Countdown Timers in Brevo https://www.sendtric.com/how-to-create-countdown-timers-in-brevo/ Wed, 19 Nov 2025 08:42:53 +0000 https://www.sendtric.com/?p=505596 Today we’re going to walk through how easy it is include an email countdown timer within an Brevo Email campaign. Brevo […]

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]]> Today we’re going to walk through how easy it is include an email countdown timer within an Brevo Email campaign. Brevo is a popular email sending and template editing platform that many of our customers use.  Adding an email countdown timer to your Brevo email templates is seamless, and a great way to enhance your email campaigns with dynamic content. 

Step 1: Create your timer on Sendtric

Whether you are creating a free timer on our home page, or a highly customized timer in one of our paid plans, generating a countdown timer is quick and easy. Simply go through the editor steps and adjusting the style to match your email campaign, and the timer configuration for the function you will be using it for.

Once you have prepared your timer, copy the timer HTML code and head over to Brevo.

Step 2: Insert your timer into your Brevo Template

Open your Brevo Email campaign and select whether you want to use their drag & drop editor or their HTML editor.

Drag & Drop Editor
Select the HTML block and drag it to your email in the location where you want the timer to be. Double click the HTML block inside the email and paste the HTML code provided by Sendtric and then add the ‘dynamic’ tag*. (see below for how to do that)

HTML Editor:
Enter the code provided by Sendtric + add the ‘dynamic tag’* (see below for how to do that) at the location you want your timer to be in.

*Important*
To ensure your timer works correctly in Brevo, add “dynamic” at the end of the img html brackets as follows:

Usual HTML code provided by Sendtric:
<img src="https://gen.sendtric.com/countdown/133dvtakwh" style="display: block;max-width:100%;" />

Brevo requires to add the 'dynamic' tag as follows:
<img src="https://gen.sendtric.com/countdown/xyz123456" style="display: block;max-width:100%;" dynamic/>

If you would like your timer to be centered, here is some additional code to help center the timer for all email clients:

<table align="center">
  <tbody>
    <tr>
      <td><img src="https://gen.sendtric.com/countdown/xyz123456" style="display: block;max-width:100%;" dynamic/></td>
    </tr>
  </tbody>
</table>

Step 3: You are done!

It’s that easy to include a timer from Sendtric in your Brevo campaign.  If you are using a paid plan and want to make some tweaks to your timer design after seeing it in the template (maybe that color choice wasn’t quite right!) You can easily return to the Sendtric Editor and edit anything about the timer that you wish.  You do not need re-copy the timer code, so long as you make sure you edit the same timer that you included in your template.

We’d love to hear about your experience using our timers on Brevo too!  Feel free to reach out to us at support@sendtric.com with any concerns, questions, or feedback you may have.

The post How to Create Countdown Timers in Brevo appeared first on Sendtric.

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